Gostujuće predavanje, Prof. Dr. Gjoko Muratovski: Umjetna inteligencija i dizajn
Graficki fakultet – četvrtak 09.10.2025. u 10 h , A dvorana
Prof. Gjoko Muratovski
Pozvano predavanje: Umjetna inteligencija i dizajn
Tehnologija generativnog dizajna, pokretana umjetnom inteligencijom, već mijenja ulogu dizajnera — od proizvođača, stvaratelja ili kreatora prema kustosu.
Za dizajnere koji posjeduju snažne vještine kritičkog razmišljanja, razvijene analitičke sposobnosti i samopouzdanje u definiranju složenih problema, ova tehnologija brzo postaje prednost. Za one koji se uglavnom oslanjaju na tehničku izvedbu i trebaju detaljne projektne upute koje im se daju, ova tehnologija sada postaje ograničenje. U ovom predavanju prof. Gjoko Muratovski govorit će o tome kako učinkovito koristiti umjetnu inteligenciju kako bi se osigurala budućnost dizajnerskih karijera i poboljšala sposobnost vođenja inovacija temeljenih na dizajnu.
Prof. Gjoko Muratovski
Invited Guest Lecture: AI and Design
Generative design technology, powered by AI, is already shifting the role of the designer—from that of a producer or creator to that of a curator. For designers with strong critical thinking skills, well-developed analytical capabilities, and confidence in framing complex problems, this technology is quickly becoming an asset. For those who rely primarily on technical execution and require detailed design briefs to be provided to them, this technology is now becoming a detriment. In this talk, Prof. Gjoko Muratovski will discuss how to use AI effectively to futureproof design careers and enhance the ability to drive design-led innovation.
Prof. Gjoko Muratovski
Prof. Gjoko Muratovski is an award-winning designer, researcher and innovation consultant working with universities, Fortune 500 companies, and various governments from around the world. He is a long-standing Visiting Professor at the University of Zagreb, and an invited member of many thought-leading organisations such as the Forbes Councils, Stanford Institute for Innovation in Developing Economies, Oxford University Society, Oxford Digital Leaders Network, Yale Higher Education Leadership Summit, and the White House Presidential Innovation Fellows Program.
